Culturally competent communication in Malaysia medical tourism

• Main Authors: Aridass, Pavithra, Ahmad, Mohd Khairie, Abu Bakar, Hassan
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: P Philology. Linguistics
• Online Access: http://repo.uum.edu.my/14173/1/iCOME%2712.pdf; http://repo.uum.edu.my/14173/; http://i-come.webnode.com/

Culturally competent communication has become increasingly important due to the growing demand for the health services in medical tourism. In Asia, the medical tourism sector is expanding rapidly.Moreover, with a steady rise in the number of tourists with different culture into Malaysia, has recogni...