Untapped potential: Cultural sensitivity-Islamic persuasive communication in health promotion programs

• Main Authors: Ahmad, Mohd Khairie, Harrison, John
• Format: Conference or Workshop Item
• Language: English
• Published: 2007
• Subjects: P Philology. Linguistics
• Online Access: http://repo.uum.edu.my/14161/1/PaperShanghai.pdf; http://repo.uum.edu.my/14161/

The development of the health communication field has been paralleled with the appreciation of the importance of the social and cultural context in understanding health, health behaviour and health communication. This argues both for a shift in methods and a shift in the theoretical and philosophica...