Impact of service quality, trust and perceived value on customer loyalty in Malaysia services industries
The purpose of this study is to investigate the effect of service quality, trust and customer perceived value on customer loyalty in the Malaysia services sector.The research examines three factors of service quality, trust and perceived value by customers in the banking, insurance, and telecommunic...
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| 主要な著者: | , |
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| フォーマット: | Conference or Workshop Item |
| 言語: | English |
| 出版事項: |
Elsevier Ltd.
2014
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/13391/1/41.pdf http://repo.uum.edu.my/13391/ http://dx.doi.org/10.1016/j.sbspro.2014.11.080 |
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