Effects of consumer motivational factors on acceptance of sports event tourism websites and intention to use the websites
Previous studies on the uses and gratification theory (U & G) suggested that consumer motivational factors affect how they will consume the media and media contents.Recent marketing research has extended the theory to study the use of websites as a marketing and communication tools.The current s...
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Main Authors: | Radzuwan, Radzliyana, Khor, Poy Hua, Abdul Aziz, Azlan, Lim, Khong Chiu |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | http://repo.uum.edu.my/12923/1/1.pdf http://repo.uum.edu.my/12923/ http://www.thic-uum.com/ |
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