The understanding of social networking site adoption as s-commerce platform

The popularity of social networking sites’ (SNSs) services is changing the landscape of e-commerce.SNSs are providing consumers and businesses the platform to engage in social commerce (s-commerce).The use of SNSs to conduct s-commerce activities is utilising the advantages of the synergetic expe...

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Main Authors: Hashim, Kamarul Faizal, Mohd Yusof, Shafiz Affendi, Rashid, Ammar
格式: Conference or Workshop Item
语言:English
出版: 2012
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在线阅读:http://repo.uum.edu.my/10887/1/CR241.pdf
http://repo.uum.edu.my/10887/
http://www.kmice.uum.edu.my
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