The understanding of social networking site adoption as s-commerce platform
The popularity of social networking sites’ (SNSs) services is changing the landscape of e-commerce.SNSs are providing consumers and businesses the platform to engage in social commerce (s-commerce).The use of SNSs to conduct s-commerce activities is utilising the advantages of the synergetic expe...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/10887/1/CR241.pdf http://repo.uum.edu.my/10887/ http://www.kmice.uum.edu.my |
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| Summary: | The popularity of social networking sites’ (SNSs) services is changing the landscape of e-commerce.SNSs are providing consumers and
businesses the platform to engage in social
commerce (s-commerce).The use of SNSs to conduct s-commerce activities is utilising the
advantages of the synergetic experience and motivation to buy in crowds.Through SNSs, businesses are able to reach more consumers at
lower advertising and marketing cost.This is due to the fact that the products or services are marketed by consumer to consumers.Despite the growing advantages associated with SNSs as s-commerce platform, very little is known about issues related to SNSs adoption as s-commerce platforms.The main objective of this research in progress paper is to introduce a conceptualized research model that can be used to examine the adoption of SNSs as s-commerce platform.This paper also discusses the methodology adopted in this study. |
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