Why should I tell you? Applying a culturally attuned privacy theory to understand global customers' online disclosure behaviours in e-commerce transactions

• Main Authors: Zakaria, Norhayati, Zakaria, Nasriah, Mohd Yusof, Shafiz Affendi
• Format: Article
• Published: Inderscience Enterprises Ltd 2009
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/15771/; http://doi.org/10.1504/IJNVO.2009.027791

This paper explores the effect of cultural values and information privacy concerns on the online disclosure behaviours of global customers engaged in e-commerce activities.Hence, the general research question is as follows: In what ways do cultural values and privacy induce or deter online disclosur...