Why should I tell you? Applying a culturally attuned privacy theory to understand global customers' online disclosure behaviours in e-commerce transactions
This paper explores the effect of cultural values and information privacy concerns on the online disclosure behaviours of global customers engaged in e-commerce activities.Hence, the general research question is as follows: In what ways do cultural values and privacy induce or deter online disclosur...
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Main Authors: | , , |
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Format: | Article |
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Inderscience Enterprises Ltd
2009
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Online Access: | http://repo.uum.edu.my/15771/ http://doi.org/10.1504/IJNVO.2009.027791 |
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