Will you boycott?: A study of Malaysian Non-Muslims’ willingness to boycott
Purpose : This paper examined the motivations and willingness to boycott of Non-Muslim consumers in Malaysia; where Islam is prominent.The underlying base used is an on-going boycott spurred by Palestinian/Israel conflict in the Middle East, which targets American-originated firms operating in Mala...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/10687/1/Asm.pdf http://repo.uum.edu.my/10687/ http://soisuum.edu.my/ |
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