The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and commitment: A theoretical model
Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier.These studies investigated the relationship between them as an overall relationship.However, there is a dearth of studies that investigated the dimensions of retailer's satisfac...
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my.uum.repo.104952016-04-18T06:46:54Z http://repo.uum.edu.my/10495/ The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and commitment: A theoretical model M. Goaill, Majid Perumal, Selvan Mohd Noor, Nor Azila TS Manufactures Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier.These studies investigated the relationship between them as an overall relationship.However, there is a dearth of studies that investigated the dimensions of retailer's satisfaction on commitment, and analyzed the mysterious relationship via strength of manufacturer's brands as a moderating effect.Therefore, this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between dimensions of retailer's satisfaction and commitment, and tries to explain the in- depth meaning of this relationship through the moderating effect of manufacturer's brand strength in the context of social exchange theory.Additionally, hypotheses on the association between the constructs are presented as a basis for further study. EconJournal 2013 Article PeerReviewed application/pdf en http://repo.uum.edu.my/10495/1/S.pdf M. Goaill, Majid and Perumal, Selvan and Mohd Noor, Nor Azila (2013) The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and commitment: A theoretical model. International Review of Management and Marketing, 3 (3). pp. 93-101. ISSN 2146-4405 http://www.econjournals.com/index.php/irmm/article/view/502/pdf |
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TS Manufactures M. Goaill, Majid Perumal, Selvan Mohd Noor, Nor Azila The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and commitment: A theoretical model |
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Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier.These studies investigated the relationship between them as an overall relationship.However, there is a dearth of studies that investigated the dimensions of retailer's satisfaction on commitment, and analyzed the mysterious relationship via strength of manufacturer's
brands as a moderating effect.Therefore, this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between dimensions of retailer's satisfaction
and commitment, and tries to explain the in-
depth meaning of this relationship through the moderating effect of manufacturer's brand strength in the context of social exchange theory.Additionally, hypotheses on the association between the constructs are
presented as a basis for further study. |
format |
Article |
author |
M. Goaill, Majid Perumal, Selvan Mohd Noor, Nor Azila |
author_facet |
M. Goaill, Majid Perumal, Selvan Mohd Noor, Nor Azila |
author_sort |
M. Goaill, Majid |
title |
The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and
commitment: A theoretical model |
title_short |
The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and
commitment: A theoretical model |
title_full |
The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and
commitment: A theoretical model |
title_fullStr |
The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and
commitment: A theoretical model |
title_full_unstemmed |
The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and
commitment: A theoretical model |
title_sort |
moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and
commitment: a theoretical model |
publisher |
EconJournal |
publishDate |
2013 |
url |
http://repo.uum.edu.my/10495/1/S.pdf http://repo.uum.edu.my/10495/ http://www.econjournals.com/index.php/irmm/article/view/502/pdf |
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1644280380226797568 |
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13.2014675 |