Relationship between advertising appeal and behavioral intention: the mediating effect of attitude and moderating effect of cultural norms in two distinct Muslim Nations
The notion that globalization impulses nations to converge through accepting shared consumer behavior and places consumer outside of a cultural context. Its manifest the consumption patterns and the persuasive advertising entails cultural congruence. Therefore, the global marketers need to understan...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9170/1/Deposit%20Permission-not%20allow_s96017.pdf https://etd.uum.edu.my/9170/2/s96017_01.pdf https://etd.uum.edu.my/9170/4/s96017_references.docx https://etd.uum.edu.my/9170/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|