User value co-creation model for agile web development in Malaysia

• Main Author: Madi, Tameer
• Format: Thesis
• Language: English; English; English
• Published: 2015
• Subjects: QA75 Electronic computers. Computer science
• Online Access: https://etd.uum.edu.my/9160/1/Depositpermission-not%20allow_s91986.pdf; https://etd.uum.edu.my/9160/2/s91986_01.pdf; https://etd.uum.edu.my/9160/3/s91986_references.docx; https://etd.uum.edu.my/9160/

The agile approach is proven as a dominant development process in the software industry as it focuses on user value creation. Nowadays, users are no longer passive, instead they are active co-creators of value. However, the notion of user value creation in agile is still implicit and the agile practitioners do not follow proper practices for co-creation. The existing user value co-creation models are limited and they fail to explicate ‘how’ value can be co-created. Thus, a user value creation model in agile is needed to look into the impact of incorporating co-creation techniques into the agile development. Therefore, the objective of this study is to construct a user value co-creation model for agile web development (Co-Agile) which addresses the participatory perspectives and roles of users and developers. The study involves four phases: (a) a theoretical study to examine the factors and practices of co-creation in agile development, (b) an empirical study, which was participated by 524 web users and 113 developers, to investigate their current cocreation practices, (c) the development of an enhanced user value co-creation model and its verification using experts’ reviews, and (d) the evaluation of the Co-Agile model through two case studies and a yardstick validation. The study shows that the Co-Agile model contains nine key goal-directed activities for co-creation in agile development supported by a set of techniques and tools. The results show that the Co-Agile model is practical and has the potential to be applied in the real environment to improve the value of the final product. The contribution of the study straddles both in the research and practical perspectives of value co-creation by providing a detailed roadmap towards assuring that a superior user value can be cocreated in agile web development practices.