The impact of marketing mix elements on consumer preference towards supplement product among UUM students

• Main Author: Maisarah, Masri
• Format: Thesis
• Language: English; English
• Published: 2016
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property; HF5415.33 Consumer Behavior.
• Online Access: http://etd.uum.edu.my/6437/

Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Various traditional plant commercialized and adapted to market needs. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. This strong growth has led to...