Determinants of donor behavioral intention among UUM alumni
Faced with a tight budget, public universities are now looking at alternative ways to raise funds and one possible source is the university alumni. The purpose of this study is to examine the relationship between the attitude of donor behaviour, peer pressure, university brand personality and religi...
Saved in:
Main Author: | Phoon, Lee Yong |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
2017
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/6375/1/s818690_01.pdf https://etd.uum.edu.my/6375/2/s818690_02.pdf https://etd.uum.edu.my/6375/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The Determinants of Innovative Work Behavior in Knowledge Intensive Business Services Among Knowledge Workers in Malaysia
by: Yeoh, Khar Kheng
Published: (2012) -
Determinant factors of service oriented organizational citizenship behavior among employees in a telecommunication company
by: Noor Hasnini, Kadim
Published: (2018) -
Influence of leadership behavior, organizational culture and organizational commitment on employee turnover intention
by: Phetkaew, Chutikan
Published: (2015) -
Intention of university staf involvement in preventive maintenance programme: An analysis based on theory of planned behavior
by: Masitoh, Abu Hassan
Published: (2015) -
Determinant factors that influences halal food standard practices: A case study of cafeteria's operators at Universiti Utara Malaysia (UUM)
by: Nur Aqilah, Ahmad
Published: (2016)