The Roles and Importance of Promotion Tools and Destination Attributes of Mice Tourism on Jordan's Destination Image Formation
The image of the destination has a significant role on tourists’ travel decision and selection of the destination to visit. Various approaches and strategies have been utilised by most of the countries to develop their destination image. However, in the context of Jordan less emphasis was given to d...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/3403/2/OMAR_ABEDALLA_AHMED_ALANANZEH.pdf https://etd.uum.edu.my/3403/5/OMAR_ABEDALLA_AHMED_ALANANZEH.pdf https://etd.uum.edu.my/3403/ |
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