The roles and importance of MICE destination attributes on the formation of host destination image
The image of the destination has a significant role on tourists' travel decision and selection of destination to visit.Numerous studies have been conducted to examine and explore the agents that form the touristic image of the destinations.This study examines the role of MICE destination attri...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/8015/1/Lim.pdf http://repo.uum.edu.my/8015/ |
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