A Study on the Relationship Between Organizational Culture and Service Quality at Great Eastern Life Assurance (M) Berhad
Much attention has been focused on how to enhance service quality in order to meet customer expectations and demand. However, relatively limited studies focus on the relationship between organizational culture and service quality in insurance industry in Malaysia. The purpose of this study is to ex...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3096/1/FELLY_DALILINA_NURULHUDA.pdf http://etd.uum.edu.my/3096/2/1.FELLY_DALILINA_NURULHUDA.pdf http://etd.uum.edu.my/3096/ |
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