Relationship Between Online Service Quality Dimensions and Customers' Satisfaction: A Study of Electronic Ticketing (e-Ticketing) System in Airasia Berhad

• 主要作者: Mohd Azmi, Che Ahmad
• 格式: Thesis
• 语言: English; English
• 出版: 2011
• 主题: HF5001-6182 Business
• 在线阅读: https://etd.uum.edu.my/2677/1/Mohd_Azmi_Che_Ahmad.pdf; https://etd.uum.edu.my/2677/2/1.Mohd_Azmi_Che_Ahmad.pdf; https://etd.uum.edu.my/2677/

Airline electronic ticketing (e-ticket) system is an alternative marketing strategy implemented by airline companies to serve their customers via Internet infrastructure. Most of the airline companies employ e-ticket system in order to increase business value, reduce business operating expenses, exp...