Customers' Satisfaction Towards the Quality of Internet Access Services by Internet Service Providers in the Klang Valley

• Main Author: Intan Shuhada, Mohd Alwi
• Format: Thesis
• Language: English; English
• Published: 2012
• Subjects: HF5001-6182 Business
• Online Access: http://etd.uum.edu.my/3024/1/Intan_Shuhada_Mohd_Alwi.pdf; http://etd.uum.edu.my/3024/3/Intan_Shuhada_Mohd_Alwi.pdf; http://etd.uum.edu.my/3024/

The purpose of this study is to establish whether Internet users in the Klang Valley are satisfied with the services provided by their Internet service providers. The rapid growth of Internet subscriptions as well as the abundance of online applications has tremendously changed the way people exist and live. In Malaysia, people embraced the rise of mobile and Internet technology with such vigour and have accepted it as an important part of how we live, work, learn and play. This prevalent phenomenon may also be contributed by the fact that cellular and internet services have now become more affordable and offers a wider variety of services and applications compared to previous generations. Services such as online reservations, online banking, online ticketing, online entertainment and social networking have also elevated the popularity of internet technology doubled with the endless marketing campaigns from service providers promising excellent services and customer support.