A Study of Culture Impacts on Mobile Phone Purchasing: A Comparison Between Arab and Non-Arab Postgraduate Students of Universiti Utara Malaysia
The aim of this research is to determine and evaluate whether difference in national culture impact on the buyer behavior of Arabian and non Arabian students at UUM University as consumers when purchasing a mobile phone. The research was conducted in order to identify and compare key cultural attri...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2010
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| Online Access: | http://etd.uum.edu.my/2602/1/Amer_Moh%27d_Awad_Al-Hazaimeh.pdf http://etd.uum.edu.my/2602/2/1.Amer_Moh%27d_Awad_Al-Hazaimeh.pdf http://etd.uum.edu.my/2602/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768592 |
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