The Effect of Customer Relationship Management on Marketing Performance a Study among Libyan Telecommunication Service Providers

While a vast number of studies have pointed out the keys of relationship marketing practices in consumer markets, little attention has been paid to the value the organization can get from such strategies in the B2B market. The literature provides relatively little support for the effectiveness of r...

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Bibliographic Details
Main Author: Ibrahim, Emhemad Alarabi
Format: Thesis
Language:English
English
Published: 2009
Subjects:
Online Access:http://etd.uum.edu.my/1658/1/EMHEMAD_ALARABI.pdf
http://etd.uum.edu.my/1658/2/1.EMHEMAD_ALARABI.pdf
http://etd.uum.edu.my/1658/
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