The Effect of Customer Relationship Management on Marketing Performance a Study among Libyan Telecommunication Service Providers

• المؤلف الرئيسي: Ibrahim, Emhemad Alarabi
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2009
• الموضوعات: HF5001-6182 Business
• الوصول للمادة أونلاين: http://etd.uum.edu.my/1658/1/EMHEMAD_ALARABI.pdf; http://etd.uum.edu.my/1658/2/1.EMHEMAD_ALARABI.pdf; http://etd.uum.edu.my/1658/

While a vast number of studies have pointed out the keys of relationship marketing practices in consumer markets, little attention has been paid to the value the organization can get from such strategies in the B2B market. The literature provides relatively little support for the effectiveness of r...