Expected Service Quality In Retail Bank : A Segmentation Analysis Of Business Customer in Nothern Region Of Malaysia
Pemberian perkhidmatan yang berkualiti kepada pelanggan adalah mustahak untuk berjaya dan berterusan dalam bidang perbankan yang saling bersaingan. Demi mengharungi suasana persaingan yang sengit, bank telah menumpukan usaha mereka untuk mengekalkan pelanggan utama mereka. Perkhidmatan yang berkuali...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2000
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/142/1/CHEE_SIEW_SIM_-_Expected_service_quality_in_retail_bank_-_A_segmentation_analysis_of_business_customer_in_Northern_Region_of_Malaysia.pdf https://etd.uum.edu.my/142/2/CHEE_SIEW_SIM_-_Expected_service_quality_in_retail_bank_-_A_segmentation_analysis_of_business_customer_in_Northern_Region_of_Malaysia.pdf https://etd.uum.edu.my/142/ |
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https://etd.uum.edu.my/142/1/CHEE_SIEW_SIM_-_Expected_service_quality_in_retail_bank_-_A_segmentation_analysis_of_business_customer_in_Northern_Region_of_Malaysia.pdfhttps://etd.uum.edu.my/142/2/CHEE_SIEW_SIM_-_Expected_service_quality_in_retail_bank_-_A_segmentation_analysis_of_business_customer_in_Northern_Region_of_Malaysia.pdf
https://etd.uum.edu.my/142/