MINING CUSTOMER DATA FOR DECISION MAKING USING NEW HYBRID CLASSIFICATION ALGORITHM
Classification and patterns extraction from customer data is very important for business support and decision making. Timely identification of newly emerging trends is needed in business process. Sales patterns from inventory data indicate market trends and can be used in forecasting which has gre...
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Main Authors: | Aurangzeb, khan, Baharum, Baharudin, Khairullah, khan |
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Format: | Citation Index Journal |
Published: |
JATIT
2011
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Online Access: | http://eprints.utp.edu.my/6439/1/JATIT.pdf http://eprints.utp.edu.my/6439/ |
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