MINING CUSTOMER DATA FOR DECISION MAKING USING NEW HYBRID CLASSIFICATION ALGORITHM

Classification and patterns extraction from customer data is very important for business support and decision making. Timely identification of newly emerging trends is needed in business process. Sales patterns from inventory data indicate market trends and can be used in forecasting which has gre...

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Bibliographic Details
Main Authors: Aurangzeb, khan, Baharum, Baharudin, Khairullah, khan
Format: Citation Index Journal
Published: JATIT 2011
Subjects:
Online Access:http://eprints.utp.edu.my/6439/1/JATIT.pdf
http://eprints.utp.edu.my/6439/
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