User perception on Mobile Augmented Reality as a marketing tool
Advancement in mobile information technology and the rapid growth of Internet over the past decade have substantially changed the end-user interacting environment. Therefore, it is appropriate to review the measures of user perception with latest information systems technology, especially in a mobil...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
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Institute of Electrical and Electronics Engineers Inc.
2016
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85010402368&doi=10.1109%2fICCOINS.2016.7783198&partnerID=40&md5=3edd9673f812827b638f587055fcb753 http://eprints.utp.edu.my/30501/ |
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