Augmented reality marketing in Malaysia—future scenarios
Augmented Reality (AR) marketing is a novel and creative way to market products and services. However, there are concerns about its marketing effectiveness as it is still immature to take over the place of traditional marketing method. Hence, this study was aimed to identify the issues and drivers o...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2018
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5882/1/AJ%202018%20%28638%29.pdf http://eprints.uthm.edu.my/5882/ http://dx.doi.org/10.3390/socsci7110224 |
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