User perception on Mobile Augmented Reality as a marketing tool

• Main Authors: Irshad, S., Awang, D.R.B.
• Format: Conference or Workshop Item
• Published: Institute of Electrical and Electronics Engineers Inc. 2016
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85010402368&doi=10.1109%2fICCOINS.2016.7783198&partnerID=40&md5=3edd9673f812827b638f587055fcb753; http://eprints.utp.edu.my/30501/

Advancement in mobile information technology and the rapid growth of Internet over the past decade have substantially changed the end-user interacting environment. Therefore, it is appropriate to review the measures of user perception with latest information systems technology, especially in a mobil...