User perception on Mobile Augmented Reality as a marketing tool

Advancement in mobile information technology and the rapid growth of Internet over the past decade have substantially changed the end-user interacting environment. Therefore, it is appropriate to review the measures of user perception with latest information systems technology, especially in a mobil...

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Bibliographic Details
Main Authors: Irshad, S., Awang, D.R.B.
Format: Conference or Workshop Item
Published: Institute of Electrical and Electronics Engineers Inc. 2016
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85010402368&doi=10.1109%2fICCOINS.2016.7783198&partnerID=40&md5=3edd9673f812827b638f587055fcb753
http://eprints.utp.edu.my/30501/
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