Do pop-up ads in online videogames influence children�s inspired-to behavior?
Purpose: Advertising through the videogame has become one of the most effective and prevalent channels of advertisement, especially via pop-up ads � appearing on the screen that interrupts children�s gaming activity. Despite its importance, the effectiveness of pop-up ads and its advertising val...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald Group Holdings Ltd.
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85121578573&doi=10.1108%2fYC-06-2021-1347&partnerID=40&md5=1059334b10e58937efffa510926a3e86 http://eprints.utp.edu.my/29337/ |
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