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The impact of advertising value of in-game pop-up ads in online gaming on gamers� inspiration: An empirical investigation

In online gaming, pop-up ads are effective advertising strategies with a high conversion rate. Businesses are actively using pop-up ads in online games for advertising. However, research into the advertising value of pop-up ads and its effect on gamers� inspiration states remains scarce. This stud...

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Bibliographic Details
Main Authors: Abbasi, A.Z., Rehman, U., Hussain, A., Ting, D.H., Islam, J.U.
Format: Article
Published: Elsevier Ltd 2021
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85105251394&doi=10.1016%2fj.tele.2021.101630&partnerID=40&md5=684d90cd44aa693965a60ca39c8bee6b
http://eprints.utp.edu.my/30271/
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https://www.scopus.com/inward/record.uri?eid=2-s2.0-85105251394&doi=10.1016%2fj.tele.2021.101630&partnerID=40&md5=684d90cd44aa693965a60ca39c8bee6b
http://eprints.utp.edu.my/30271/

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