The impact of advertising value of in-game pop-up ads in online gaming on gamers� inspiration: An empirical investigation
In online gaming, pop-up ads are effective advertising strategies with a high conversion rate. Businesses are actively using pop-up ads in online games for advertising. However, research into the advertising value of pop-up ads and its effect on gamers� inspiration states remains scarce. This stud...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Elsevier Ltd
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85105251394&doi=10.1016%2fj.tele.2021.101630&partnerID=40&md5=684d90cd44aa693965a60ca39c8bee6b http://eprints.utp.edu.my/23874/ |
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