An empirical validation of consumer video game engagement: A playful-consumption experience approach

This study proposes and validates a conceptual model for predicting consumer video game engagement, comprising cognitive, affective, and behavioural engagement originating from the imaginal, emotional, and sensory playful-consumption experience. To validate the conceptual model, data were collected...

Full description

Saved in:
Bibliographic Details
Main Authors: Abbasi, A.Z., Ting, D.H., Hlavacs, H., Costa, L.V., Veloso, A.I.
Format: Article
Published: 2019
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058674141&doi=10.1016%2fj.entcom.2018.12.002&partnerID=40&md5=a8f87e1907daa28424d38af5a235085f
http://eprints.utp.edu.my/22123/
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first