Amanah Saham National Berhad's : promotional strategies and its relationship with customer motivation

• Main Authors: Yahaya, Azizi, Yahaya, Noordin, Ramli, Jamaluddin, Boon, Yusof, Abd. Ghaffar, Mohd. Najib
• Format: Article
• Published: Science Publications 2009
• Subjects: L Education (General)
• Online Access: http://eprints.utm.my/id/eprint/9716/; http://thescipub.com/PDF/jssp.2009.283.291.pdf

Problem statement: Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan National Berhad had been carried out. Approach: The purpose of the study was to determine the types of...