Factors influence Malaysian small-medium enterprise to engage in Facebook marketing

• Main Authors: Lee, Borway, Mohd. Rizal, Adriana, Khalid, Haliyana, Abdul Salam, Zarina, Sahimi, Musli
• Format: Article
• Language: English
• Published: HRMARS 2021
• Subjects: HD Industries. Land use. Labor
• Online Access: http://eprints.utm.my/id/eprint/96825/1/AdrianaMohdRizal2021_FactorsInfluenceMalaysianSmallMediumEnterprise.pdf; http://eprints.utm.my/id/eprint/96825/; http://dx.doi.org/10.6007/IJARBSS/v11-i11/11266

Social media plays an important role as a marketing tool to promote Small and Medium Enterprises (SMEs’) businesses. Among the social media platforms, Facebook is the preferred advertisement tool for SMEs. It is because Facebook provides more features for SMEs to communicate with their customers suc...