Factors influence Malaysian small-medium enterprise to engage in Facebook marketing
Social media plays an important role as a marketing tool to promote Small and Medium Enterprises (SMEs’) businesses. Among the social media platforms, Facebook is the preferred advertisement tool for SMEs. It is because Facebook provides more features for SMEs to communicate with their customers suc...
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Online Access: | http://eprints.utm.my/id/eprint/96825/1/AdrianaMohdRizal2021_FactorsInfluenceMalaysianSmallMediumEnterprise.pdf http://eprints.utm.my/id/eprint/96825/ http://dx.doi.org/10.6007/IJARBSS/v11-i11/11266 |
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my.utm.968252022-08-23T06:43:00Z http://eprints.utm.my/id/eprint/96825/ Factors influence Malaysian small-medium enterprise to engage in Facebook marketing Lee, Borway Mohd. Rizal, Adriana Khalid, Haliyana Abdul Salam, Zarina Sahimi, Musli HD Industries. Land use. Labor Social media plays an important role as a marketing tool to promote Small and Medium Enterprises (SMEs’) businesses. Among the social media platforms, Facebook is the preferred advertisement tool for SMEs. It is because Facebook provides more features for SMEs to communicate with their customers such as by using direct messenger, comments, like, and share. SMEs engage in social media to lower the cost of advertisements, attract new customers through online contact, improve the interaction with customers or customer engagement, and create brand awareness of the company. Most of the past research has focused on the value of brand awareness and customer engagement on Facebook, however, there is a limited amount of research related to the value of cost-efficiency and attracting a new customer base especially in a developing country like Malaysia. As such, this study reviews the literature on social media marketing and factors influencing Malaysian SMEs to engage in Facebook online marketing. This study also proposes a conceptual framework on the factors influencing Malaysian SMEs to engage in Facebook online marketing. HRMARS 2021 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/96825/1/AdrianaMohdRizal2021_FactorsInfluenceMalaysianSmallMediumEnterprise.pdf Lee, Borway and Mohd. Rizal, Adriana and Khalid, Haliyana and Abdul Salam, Zarina and Sahimi, Musli (2021) Factors influence Malaysian small-medium enterprise to engage in Facebook marketing. International Journal of Academic Research in Business and Social Sciences, 11 (11). pp. 686-695. ISSN 2222-6990 http://dx.doi.org/10.6007/IJARBSS/v11-i11/11266 DOI:10.6007/IJARBSS/v11-i11/11266 |
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HD Industries. Land use. Labor Lee, Borway Mohd. Rizal, Adriana Khalid, Haliyana Abdul Salam, Zarina Sahimi, Musli Factors influence Malaysian small-medium enterprise to engage in Facebook marketing |
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Social media plays an important role as a marketing tool to promote Small and Medium Enterprises (SMEs’) businesses. Among the social media platforms, Facebook is the preferred advertisement tool for SMEs. It is because Facebook provides more features for SMEs to communicate with their customers such as by using direct messenger, comments, like, and share. SMEs engage in social media to lower the cost of advertisements, attract new customers through online contact, improve the interaction with customers or customer engagement, and create brand awareness of the company. Most of the past research has focused on the value of brand awareness and customer engagement on Facebook, however, there is a limited amount of research related to the value of cost-efficiency and attracting a new customer base especially in a developing country like Malaysia. As such, this study reviews the literature on social media marketing and factors influencing Malaysian SMEs to engage in Facebook online marketing. This study also proposes a conceptual framework on the factors influencing Malaysian SMEs to engage in Facebook online marketing. |
format |
Article |
author |
Lee, Borway Mohd. Rizal, Adriana Khalid, Haliyana Abdul Salam, Zarina Sahimi, Musli |
author_facet |
Lee, Borway Mohd. Rizal, Adriana Khalid, Haliyana Abdul Salam, Zarina Sahimi, Musli |
author_sort |
Lee, Borway |
title |
Factors influence Malaysian small-medium enterprise to engage in Facebook marketing |
title_short |
Factors influence Malaysian small-medium enterprise to engage in Facebook marketing |
title_full |
Factors influence Malaysian small-medium enterprise to engage in Facebook marketing |
title_fullStr |
Factors influence Malaysian small-medium enterprise to engage in Facebook marketing |
title_full_unstemmed |
Factors influence Malaysian small-medium enterprise to engage in Facebook marketing |
title_sort |
factors influence malaysian small-medium enterprise to engage in facebook marketing |
publisher |
HRMARS |
publishDate |
2021 |
url |
http://eprints.utm.my/id/eprint/96825/1/AdrianaMohdRizal2021_FactorsInfluenceMalaysianSmallMediumEnterprise.pdf http://eprints.utm.my/id/eprint/96825/ http://dx.doi.org/10.6007/IJARBSS/v11-i11/11266 |
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1743107033095208960 |
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13.15806 |