Customer profiling for Malaysia online retail industry using K-Means clustering and RM model

• Main Authors: Tan, Chun Kit, Mohd. Azmi, Nurulhuda Firdaus
• Format: Article
• Language: English
• Published: Science and Information Organization 2021
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/94714/1/NurulhudaFirdaus2021_CustomerProfilingforMalaysiaOnlineRetail.pdf; http://eprints.utm.my/id/eprint/94714/; http://dx.doi.org/10.14569/IJACSA.2021.0120114

Malaysia's online retail industry is growing sophisticated for the past years and is not expected to stop growing in the following years. Meanwhile, customers are becoming smarter about buying. Online Retailers have to identify and understand their customer needs to provide appropriate services...