Customer profiling using K-means clustering method / Nik Asyraniasna Nik Mohd Asri

Businesses must understand customer behavior in today's ever-changing business environment in order to properly customize their marketing strategy. With the use of the K-means clustering approach, this research seeks to improve customer profiling by allowing businesses to divide their customers...

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Bibliographic Details
Main Author: Nik Mohd Asri, Nik Asyraniasna
Format: Thesis
Language:English
Published: 2024
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/95993/1/95993.pdf
https://ir.uitm.edu.my/id/eprint/95993/
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