Follower's quality factor in social commerce

Social commerce (SC) is about consumers shopping online and sharing their experience through social networking platform. The consumers are involved in transactional activities through online platforms using their network equipment such as mobile and laptop devices. SC is an extension of e-commerce p...

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Bibliographic Details
Main Authors: Hairudin, H., Mohamed Dahlan, H., Selamat, M. H., Che Hussin, A. R.
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
Online Access:http://eprints.utm.my/id/eprint/90762/1/HumairaHairudin2019_FollowersQualityFactorInSocialCommerce.pdf
http://eprints.utm.my/id/eprint/90762/
http://dx.doi.org/10.1088/1742-6596/1196/1/012002
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