Follower's quality factor in social commerce

• Main Authors: Hairudin, H., Mohamed Dahlan, H., Selamat, M. H., Che Hussin, A. R.
• Format: Conference or Workshop Item
• Language: English
• Published: 2019
• Subjects: QC Physics
• Online Access: http://eprints.utm.my/id/eprint/90762/1/HumairaHairudin2019_FollowersQualityFactorInSocialCommerce.pdf; http://eprints.utm.my/id/eprint/90762/; http://dx.doi.org/10.1088/1742-6596/1196/1/012002

Social commerce (SC) is about consumers shopping online and sharing their experience through social networking platform. The consumers are involved in transactional activities through online platforms using their network equipment such as mobile and laptop devices. SC is an extension of e-commerce p...