Analysis of Zakir Naik's persuasion discourse
The present article examines how Dr.Zakir Naik, the celebrated Islamic preacher, uses language to persuade the audience in his popular speeches. The paper tests the persuasive approaches proposed in Connor and Lauer’s model by segmenting a representative sample of Dr. Zakir Naik’s You Tube video scr...
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my.utm.900032021-03-29T05:57:39Z http://eprints.utm.my/id/eprint/90003/ Analysis of Zakir Naik's persuasion discourse Alkhodari, F. T. Habil, H. P Philology. Linguistics The present article examines how Dr.Zakir Naik, the celebrated Islamic preacher, uses language to persuade the audience in his popular speeches. The paper tests the persuasive approaches proposed in Connor and Lauer’s model by segmenting a representative sample of Dr. Zakir Naik’s You Tube video scripts into discourse units based on the three fundamental resources of persuasive appeals: Rationality, Credibility, and Affection.For the implementation of appeals, the types of convincing approaches were identified and analysed. Using manual transcription and NVivo 12 for codification and analysis, the findings reveal that logical strategies have been used predominantly in Zakir Naik’s speeches. Amongst the Rational appeals, using authoritative sources has been mostly utilized. The results highlight that varied persuasion tactics show their functions in constructing the convincing power of his arguments. Blue Eyes Intelligence Engineering and Sciences Publication 2019-05 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/90003/1/FatiamTamimAlkhodari2019_AnalysisofZakirNaikPersuasion.pdf Alkhodari, F. T. and Habil, H. (2019) Analysis of Zakir Naik's persuasion discourse. nternational Journal of Engineering and Advanced Technology, 8 (5). pp. 1242-1246. ISSN 2249-8958 https://dx.doi.org/10.35940/ijeat.E1177.0585C19 DOI: 10.35940/ijeat.E1177.0585C19 |
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P Philology. Linguistics Alkhodari, F. T. Habil, H. Analysis of Zakir Naik's persuasion discourse |
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The present article examines how Dr.Zakir Naik, the celebrated Islamic preacher, uses language to persuade the audience in his popular speeches. The paper tests the persuasive approaches proposed in Connor and Lauer’s model by segmenting a representative sample of Dr. Zakir Naik’s You Tube video scripts into discourse units based on the three fundamental resources of persuasive appeals: Rationality, Credibility, and Affection.For the implementation of appeals, the types of convincing approaches were identified and analysed. Using manual transcription and NVivo 12 for codification and analysis, the findings reveal that logical strategies have been used predominantly in Zakir Naik’s speeches. Amongst the Rational appeals, using authoritative sources has been mostly utilized. The results highlight that varied persuasion tactics show their functions in constructing the convincing power of his arguments. |
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Article |
author |
Alkhodari, F. T. Habil, H. |
author_facet |
Alkhodari, F. T. Habil, H. |
author_sort |
Alkhodari, F. T. |
title |
Analysis of Zakir Naik's persuasion discourse |
title_short |
Analysis of Zakir Naik's persuasion discourse |
title_full |
Analysis of Zakir Naik's persuasion discourse |
title_fullStr |
Analysis of Zakir Naik's persuasion discourse |
title_full_unstemmed |
Analysis of Zakir Naik's persuasion discourse |
title_sort |
analysis of zakir naik's persuasion discourse |
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Blue Eyes Intelligence Engineering and Sciences Publication |
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2019 |
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http://eprints.utm.my/id/eprint/90003/1/FatiamTamimAlkhodari2019_AnalysisofZakirNaikPersuasion.pdf http://eprints.utm.my/id/eprint/90003/ https://dx.doi.org/10.35940/ijeat.E1177.0585C19 |
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