Use of logos, pathos, ethos for persuasion in cancer pamphlets
In view of the lack of findings on persuasive strategies used in health risk messages, the study examined the use of logos, pathos, and ethos for persuasion in cancer pamphlets. Using Aristotle’s (1954) rhetorical appeals, qualitative content analysis was conducted for 10 cancer pamphlets dissemina...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LCS
2020
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/33008/1/Use%20of%20Logos%2C%20Pathos%2C%20Ethos%20for%20Persuasion%20in%20Cancer%20Pamphlets_PDF.pdf http://ir.unimas.my/id/eprint/33008/ https://aaref.com.au/wp-content/uploads/2020/09/TING-READY-2-V2.pdf |
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