Semiotic Analysis of Persuasion Elements in Lung Cancer and Colorectal Cancer Posters
The study examines the persuasion elements of the textual and visual contents of lung cancer and colorectal cancer posters. Aristotle’s (1954) rhetorical appeals and Kress and van Leeuwen’s (2021) social semiotic visual analysis were employed for analysingposters produced by the National...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Scholars Network (ASNet)
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/43974/3/Semiotic.pdf http://ir.unimas.my/id/eprint/43974/ https://myjms.mohe.gov.my/index.php/ajress/article/view/25302 https://doi.org/10.55057/ajress.2023.5.4.39 |
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