Innovation in healthcare performance among private brand’s healthcare services in small and medium-sized enterprises (SMEs)
Small and medium-sized enterprises (SMEs) in Malaysia are rapidly expanding their businesses; they use international diversification as an imperative strategic route to attain growth. Due to the great potential of SME in a developing market and the importance of branding that induces the performance...
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Main Authors: | , , , , , |
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Format: | Article |
Language: | English |
Published: |
Budapest Tech Polytechnical Institution
2019
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/88459/1/RohaizatBaharun2019_InnovationinHealthcarePerformanceamongPrivateBrand%E2%80%99sHealthcare.pdf http://eprints.utm.my/id/eprint/88459/ http://dx.doi.org/10.12700/APH.16.5.2019.5.9 |
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