Antecedents and consequences of eWOM in social commerce
As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from sellers to buyers. S-commerce is an integration of transactional and social activities, in which, individuals may spread word of mouth (WOM) about their s...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Little Lion Scientific
2018
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| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/id/eprint/86672/1/AbRazakCheHussin2018_AntecedentsandConsequencesofeWOMinSocialCommerce.pdf http://eprints.utm.my/id/eprint/86672/ |
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