Perceived value and customer brand engagement of transportation network company facebook fan page

• Main Authors: Thoo, Ai Chin, Huam, Hon Tat, Sulaiman, Zuraidah, Lee, Yoke Lai, Tan, Liat Choon, Muharam, Farrah Merlinda
• 格式: Conference or Workshop Item
• 出版: 2018
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://eprints.utm.my/id/eprint/82413/; http://dx.doi.org/10.1063/1.5080058

In today's fast-paced and interactive business environment, engaging fans is imperative for companies to elevate their competitiveness in marketplace. Internet has ushered a new age of social media marketing where companies are formed their social networking sites (SNSs) presence to promote the...