Children's ownership intention towards licensed character products: the influence of packaging, advertising, peers and pester power
The purpose of this study is to investigate children’s ownership intention towards licensed character products. Licensed character products are products or merchandise that are associated with well-known and licensed brands such as Disney, Warner Brothers, Nickelodeon, Sesame Street and many others....
保存先:
| 主要な著者: | , , , , |
|---|---|
| フォーマット: | 論文 |
| 出版事項: |
Journal of Arts & Social Sciences
2018
|
| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/id/eprint/82276/ https://ruijass.com |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
このレコードへの初めてのコメントを付けませんか!