B2B E-commerce adoption in Iranian manufacturing companies: analyzing the moderating role of organizational culture

The objective of this research is to examine the factors affecting Business-to-Business Electronic Commerce (B2B EC) adoption within technology-organization-environment (TOE) framework, and to test how such effects are moderated by organizational culture. Using a survey questionnaire, 320 responses...

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Bibliographic Details
Main Authors: Mohtaramzadeh, M., Ramayah, T., Jun-Hwa, C.
Format: Article
Published: Taylor and Francis Inc. 2017
Subjects:
Online Access:http://eprints.utm.my/id/eprint/77174/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85033404021&doi=10.1080%2f10447318.2017.1385212&partnerID=40&md5=c6d50e3014831ff9a3c55bef2d93dda1
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