Identifying the gap and differences between customers' expectations for banks' corporate social responsibility and the actual scenario
The present study, for the first time, examines the gap between the customers' corporate social responsibility (CSR) expectations and the actual CSR engagement within the non-branch banking industry. Therefore, the investigation identifies and compares the hierarchy of customers' CSR prior...
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主要な著者: | , , , , , |
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フォーマット: | 論文 |
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Vilnius University
2017
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オンライン・アクセス: | http://eprints.utm.my/id/eprint/75613/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85026507971&partnerID=40&md5=403999e4ebffeb81c586b7b4fd3cae1f |
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