Identifying the gap and differences between customers' expectations for banks' corporate social responsibility and the actual scenario

• Main Authors: Saeidi, S. P., Othman, M. S. H., Streimikiene, D., Saaeidi, S. A., Saeidi, P., Mardani, A.
• Format: Article
• Published: Vilnius University 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/75613/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85026507971&partnerID=40&md5=403999e4ebffeb81c586b7b4fd3cae1f

The present study, for the first time, examines the gap between the customers' corporate social responsibility (CSR) expectations and the actual CSR engagement within the non-branch banking industry. Therefore, the investigation identifies and compares the hierarchy of customers' CSR prior...