How service quality results in customer satisfaction of large-scale retailers in Malaysia
Due to the large number of global marketers and global brands, retailers face many challenges. With an increase in the number of competitors, customers normally have more preferred retailers from which to choose. Therefore, retail stores are searching for affective methods to satisfy and fulfil the...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2017
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| Online Access: | http://eprints.utm.my/id/eprint/75156/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032905898&doi=10.1166%2fasl.2017.10021&partnerID=40&md5=ecc2fe7105918a2cb10463a6c9e8fea2 |
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