Mediating role of competitive advantage between corporate social responsibility and firm’s sales growth

• Main Authors: Saeidi, S. P., Othman, M. S. H., Saeidi, P.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/75165/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032889459&doi=10.1166%2fasl.2017.9902&partnerID=40&md5=d28576e80a980cedd886935cd9a69df5

Our key research objectives in this study are: 1: to examine whether firms’ sales growth is positively and significantly affected by CSR implementation? and 2: to examine whether the relationship between corporate social responsibility and firm’s sales growth is mediated by competitive advantage. A...